We’ll listen carefully to determine your business needs and form a content, paid distribution, SEO, social media, testing, optimization and scaling strategy, filling in the gaps where you are missing capabilities. Buzzr’s broad range of services are reviewed and tailored to your specific needs – whether it’s e-commerce conversions , software sales, B2B lead generation, brand uplift, display or native advertising revenue, fundraising, ticket sales or something entirely novel. Once we understand your mission, we’ll recommend a content strategy, such as story-telling videos, text-based feature stories, how-to articles, resource centers, thought leadership essays, a full digital magazine, social media content channels, or specialized e-commerce content templates. We’ll work with you to define, value and measure Key Performance Indicators and the exact ROI they represent.
We match your content needs with an editor experienced in your subject matter, such as technology, small business, consumer products, fashion, or the performing arts. That editor, in turn, finds the right staff for your project from the Buzzr Contributor Network of journalists, authors and video producers. Our contributors include leading editors, journalists, and best-selling book authors including veterans of the New York Times, the Wall Street Journal, BuzzFeed, Politico, Fast Company, Inc. and Vice. We also work with designers and user experience experts to create or alter content templates and Content Management System features to maximize your chance of meeting KPI goals.
We work with a wide variety of distribution platforms to get your content in front of the ideal audience. Whether it’s micro-targeting of paid posts on Facebook, Instagram or LinkedIn, or campaigns across networks of thousands of publishers, we’re able to provide options to suit your needs. Our experience with artificial intelligence tools has taught us the tremendous value of continuous testing of headlines, images, post text and trying different publishers. For SEO, tactics range from choosing high-performing keywords, to competitor keyword analysis, to internal text linking .
We’ll sometimes test hundreds of articles, videos, images, headlines and captions to find just the best performers. The ROI difference of content promotional variations can be enormous. Artificial intelligence software enables micro-buys of many content variations before more significant sums are spent on the best performers. Daily tracking show the precise cost/benefit breakdown based on custom KPIs for you, such as sales conversions or new leads. As we learn what works for your content, the content product becomes even more focused to meet your goals.
The Buzzr Contributor Network includes veteran writers, editors and video producers from top publishers like The New York Times, BuzzFeed and The Wall Street Journal, as well as social media and SEO experts. Clients always get to review the bio and approve their assigned project lead.
Our CEO was a pioneer in “native advertising”, running large-scale content marketing campaigns for companies like American Express OPEN, Dell and Monster.com while he ran Inc.com and Fast Company.com
We have a partnership with an artificial intelligence company providing advanced software allowing us to run Facebook and Instagram content promotions campaigns, sometimes at 5x the price efficiency of direct buys.
We also partner with major content distribution networks, representing thousands of publishers worldwide and hundreds of millions of consumers.
Ed Sussman, CEO of Buzzr, is the former president of Inc.com and FastCompany.com. He was EVP at Mansueto Ventures, the holding company for Fast Company and Inc. Magazines, leading digital, biz dev, and events. At Buzzr, Ed led the paid marketing campaign for Dance.com, making it the biggest dance website in the world in just three months. He has been executive editor at Inc. Magazine, senior editor at Worth and P.O.V., and a reporter at the Wall Street Journal Europe.
Pia Catton, Chief Content Officer of Buzzr, was a reporter at the Wall Street Journal for seven years, covering everything from dance to Broadway to horse racing. At Buzzr, Pia served as the editor-in-chief for media website Dance.com. She was previously the Features Editor at both Politico and the New York Sun.
Manuela Hoeltefhoff, Editorial Strategist, is the winner of the Pulitzer Prize for cultural criticism. She ran the cultural coverage of the Wall Street Journal for almost two decades. Manuela then spent a decade at Bloomberg Media, where was the editor of Muse, covering the arts, culture, architecture, the built environment, cars and more.