We’ll listen carefully to determine your business needs and form an editorial, paid distribution, social media, SEO, testing and optimization strategy. Buzzr’s broad range of services are reviewed and tailored to your specific needs – whether it’s branding, e-commerce, lead generation, display or native advertising, fundraising or something entirely novel. We’ll recommend an editorial approach, such as a more engaging blog, specialty newsletter, thought leadership essays, full media site, digital magazine, a social media content channel, or specialized e-commerce content templates. Our strategy always includes integrating best-of-breed software solutions, including precise KPI and ROI measurement tools.
We match your content needs with an editor experienced in the your subject matter, such as technology, science, small business, design, fashion, or performing arts. That editor, in turn, supervises contributors from our large networks of writers and video producers. Our contributors include leading editors, journalists, and best-selling book authors including veterans of the New York Times, the Wall Street Journal, BuzzFeed, Politico and Vice. For clients doing paid distribution with us, we can use advanced technology to do predictive analysis of topic and story selection, before the content is even assigned, by looking at how similar subjects performed as paid content. We can also provide performance analysis of organic content from competitors even if it wasn’t promoted as a paid campaign. But at the end of the day, it’s the expertise and creativity of our all-star media veterans that gives Buzzr-created content its spark.
We work with a wide variety of vendors and software tools to get your content promotions in front of the ideal audience. Whether it’s micro-targeting of posts on Facebook or Instagram, or branding campaigns across leading publisher titles, we’re able to provide a deep reservoir of distribution options. Our experience with artificial intelligence partners across multiple platforms has taught us the tremendous value of continuous testing of new publishers and promotions. We also use software to ensure content confers ideal SEO benefits.
We’ll test hundreds of articles, videos, images, headlines and captions to find the best performers. Artificial intelligence enables micro-buys of these many content variations before more significant sums are spent on the “winners.” Tracking reports show the precise cost/benefit breakdown based on your KPIs, such as new leads. As we learn what works for your content, the editorial becomes even more focused to meet your goals.
Ed Sussman, CEO of Buzzr, is the former president of Inc.com and FastCompany.com. He was EVP at Mansueto Ventures, the holding company for Fast Company and Inc. Magazines, leading digital, biz dev, and events. At Buzzr, Ed led the paid marketing campaign for Dance.com, making it the biggest dance website in the world in just three months. He has been executive editor at Inc. Magazine, senior editor at Worth and P.O.V., and a reporter at the Wall Street Journal Europe.
Pia Catton, Chief Content Officer of Buzzr, was a reporter at the Wall Street Journal for seven years, covering everything from dance to Broadway to horse racing. At Buzzr, Pia served as the editor-in-chief for media website Dance.com. She was previously the Features Editor at both Politico and the New York Sun.
Manuela Hoeltefhoff, Special Advisor and Editorial Strategist, is the winner of the Pulitzer Prize for cultural criticism. She ran the cultural coverage of the Wall Street Journal for almost two decades. Manuela then spent a decade at Bloomberg Media, where was the editor of Muse, covering the arts, culture, architecture, the built environment, cars and more.